|
|
One of the more obvious ways to brand a company or product is through a logo. Open up your fridge, flip through a magazine, surf the Internet and there they are. The moment you see them you recall products, commercials, good experiences and possibly bad ones - but the key point is you remember them.
Not everyone can have a trademark as ubiquitous as Coke, Apple or the Miami Dolphins but a professionally designed logo is a great way to create branding. Don't get me wrong, a great logo will not catapult you to profitability. But a well designed, unique logo that people remember can be a powerful weapon in your advertising arsenal.
Some companies spend a fortune to create the perfect logo that reflects their business personality and has the potential to become instantly recognizable by the public. Designing a great logo is not to be underestimated and is well worth the time and effort. Here are a few points to consider in (re)designing a memorable logo.
- Your logo must be usable in a variety of formats business cards, letterhead, advertising, brochures, and Websites.
- Simple is better than complex. The acronym KISS is frequently used by logo designers. It means Keep it simple, stupid.
- Your logo should be usable in black and white form. This is important for newspaper advertising, faxes as well as logo placement on your products.
- Never use a font, piece of clip art or image in your logo without making it unique. The last thing a business wants is to see that umbrella clip art appear in some obscure advertisement or heaven forbid the logo of a rival umbrella company.
- Trademark your logo after you have designed it. A good logo should last you 10 years.
|
This pageŠ.Copyright Livingstondirect Web-design.
All Rights Reserved.
A professional Michigan Web Design service.
|
|
|